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Taking on the Automobile
Industry Nader's first consumer safety
articles appeared in the
Harvard Law Record, a student publication of
Harvard Law School, but he first criticized the automobile
industry in an article he wrote for
The Nation in 1959 called "The Safe Car You Can't Buy."[19]
In 1965, Nader wrote
Unsafe at Any Speed, a study that purported to demonstrate
that many American automobiles were unsafe, especially the
Chevrolet Corvair manufactured by
General Motors. The Corvair had been involved in numerous
accidents involving spins and rollovers, and there were over 100
lawsuits pending against GM in connection to accidents involving the
popular compact car. These lawsuits provided the initial material for
Nader's investigations into the safety of the car[20]
GM tried to discredit Nader, hiring private detectives to tap his
phones and investigate his past, and hiring prostitutes to trap him in
compromising situations.[21][22]
GM failed to uncover any wrongdoing, and never explained resorting to
smear tactics instead of defending the car in the popular press, where
the company had considerable corporate influence. GM's avoidance of
technical journals makes more sense, as it was well known among auto
engineers that the early (1960-64) Corvair's
swing axle
suspension handled miserably.[23][24]
Upon learning of GM's actions, Nader successfully sued the company for
invasion of privacy, forced it to publicly apologize, and used
much of his $284,000 net settlement to expand his consumer rights
efforts. Nader's lawsuit against GM was ultimately decided by the
New York Court of Appeals, whose opinion in the case expanded tort
law to cover "overzealous
surveillance".[25]
Nader's advocacy of automobile
safety and the publicity generated by the publication of Unsafe at
Any Speed, along with concern over escalating nationwide traffic
fatalities, led to the unanimous passage of the 1966
National Traffic and Motor Vehicle Safety Act. The act established
the
National Highway Traffic Safety Administration, and marked a
historic shift in responsibility for automobile safety (which shifted
from the consumer to the manufacturer). The legislation mandated a
series of safety features for automobiles, beginning with safety belts
and stronger windshields.[26][27][28]
A 1972
National Highway Traffic Safety Administration safety commission
report conducted by
Texas A&M University concluded that the 1960-1963 Corvair
possessed no greater potential for loss of control than its
contemporaries in extreme situations.[29]
A different account, however, was given in
John DeLorean's "General Motors autobiography", On a Clear Day
You Can See General Motors, 1979 (published under the name of his
would-be
ghostwriter, J. Patrick Wright), in which DeLorean asserts that
Nader's criticisms were valid. The specific Corvair design
flaws were corrected in the second half (1965-1969) of the Corvair's
production, although by then the Corvair name was irredeemably
compromised.
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